Planning, Leave the Analysis Paralysis Behind

June 16, 2009

One of the most common conversations I have with clients circles back to me urging the client to be more precise and direct when planning the business. The funder wants to see these details and the client should want to lay out these details so that there is a framework for self measurement. The clients have a few different reasons for avoiding the planning. The number one reason I have encountered is that the client doesn’t want to be accountable for these early plans or numbers.

I reflect on this, now, as I write this blog. I certainly identify with these entrepreneurs I’ve counseled. I have considered and reconsidered this blog for approximately 2 weeks. I wasn’t sure how to strategize. I wasn’t sure how to clearly offer my experience and knowledge. As it turns out, I will tell myself what I tell my clients presented with the same kind of challenge.

It’s the very basics of business planning. And it’s as simple as putting one foot in front of the other. Define it, plan it, execute it, measure it.

  1. What do you provide and what need will that fill?
  2. Who are your customers going to be and why will they choose to purchase from you?
  3. How will you get in front of your potential customers?
  4. How are you going to pay for this?

Stop looking so far forward that steps one through four have been overlooked. When you’ve taken one step, the second and third are much easier and you don’t have to go into analysis paralysis figuring out how to teleport to step 5.


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